OUR BLOGS

The World As We See It

In a world that is overwhelmed by information and data, clarity is power. Here’s a few of the blogs that we write about topics that matter. Have a read without getting bogged down by irrelevancy.

GA4 Predictive Metrics: Power Your Strategy in 2025

GA4 Predictive Metrics: Power Your Strategy in 2025

In the rapidly evolving world of digital marketing, understanding user behavior before it happens has become the holy grail of data-driven decision making. Google Analytics 4 (GA4) automatically enriches your data by using Google machine-learning algorithms on your…
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Schema 2.0: Structuring Data for Generative AI Indexing

Schema 2.0: Structuring Data for Generative AI Indexing

The digital landscape is experiencing a seismic shift with the rise of generative AI, fundamentally changing how search engines discover, understand, and present content. Schema 2.0 represents the next evolution in structured data markup, specifically designed for generative…
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Click-Through Rate Myths: What Really Increases CTR in 2025

Click-Through Rate Myths: What Really Increases CTR in 2025

In the rapidly evolving digital marketing landscape of 2025, understanding what truly drives click-through rates (CTR) has become more critical than ever. Many businesses still fall prey to outdated CTR optimization myths that can actually harm their digital…
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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