Category Archives: Uncategorized

The Cost Of Advertising On YouTube

Why you should advertise on YouTube  YouTube is the 2nd most popular search engine after google and people increasingly prefer watching videos rather…
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Leveraging Influencer Marketing The Right Way

We’ve all heard about the influencer marketers haven’t we? They’re popular, especially on social media and the audience tends to listen to them.…
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Digital Marketing During COVID

The widespread pandemic of coronavirus has led to vast changes in people’s lifestyles, preferences, working styles, business tradings - taking a huge toll…
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Tangle With The Perfect Hashtags!

Decades before, the hashmark was just another symbol on your keyboard. The race began when Twitter bought a world wide twist by using…
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Strike The Shot With Snapchat Ads!

Do you recall using Snapchat for filtered photos, uninterrupted streaks, and memories? How about using Snapchat as a business tool? Well, a true…
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The Importance Of Anchor Text In Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation Of Company Branding And SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use Of Images In Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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