Content Marketing Trends that will keep you as keen as mustard!

Look around. Everything that we see is a result of some great marketing strategy. But how can you become as proud as a peacock about your marketing strategy? The root of this question lies in a strong content marketing strategy.

With the help of search engine algorithms, emerging social media features, and evolving tools you can come up with content marketing strategies that actually work well for you! But is content marketing just about posting an article and waiting for the leads to come to you?

The obvious answer is NO! You need to look out for the channels where you can find your audience and regularly deliver to them the content that they can relate and read. 

Content ain’t a pebble in the river – all fixed at one place! It is a fish swimming through the river of trends and growth! 

1into2 is here with some trends that you can use to formulate your content marketing strategy and bring your desired audience to you! Read the blog to know more!

VISUALS ARE THE NEW ESSENTIALS

32% of marketers say visual images are the most important form of content for their business. 

The dynamics of social media are constantly expanding. People have literally started living their lives on social media and have created their own world wherein visuals have developed as language itself. 

Ephemeral content which is basically a display of something for a short duration that disappears afterwards has led to making Instagram Stories, Snapchat Stories a platform for advertisement in itself!

What sort of content can be used for visuals?

• Images
• Videos
• GIFs
• Smart filters
• Memes

Visual-rich content is your saviour if you aim to increase the engagement and have a powerful impact on your audience. After all, our brain processes visuals 60,000 times faster than text. 

DELIVER YOURSELF AS OMNIPRESENT

Day by day, the brands are filling their presence on different platforms like social media, websites, forums etc. But does that mean you have to make different content for different platforms?

No! You need to identify the unique strengths and plan an omnipresent marketing content. This strategy should be planned by keeping in mind each and every aspect of all the platforms. Have a look at this example:

Starbucks reward app is one of the best examples of an omnipresent experience. You get a free-reward card that can be used whenever you make a purchase. Starbucks has made it possible to check and reload your website, phone, in-store, or any app!

What to keep in mind?

• Content should be optimized
• Target audience
• Preference of the target audience
• Platforms used by these target audiences

If you want to deliver an excellent customer experience, omnipresent content marketing works the best for you. 

WILL AUGMENTED REALITY BE THE NEW REALITY?

From education to healthcare, Augmented Reality is widening its scope in each and every field. You can literally influence your customer behaviour with the help of Augmented Reality. 

With the help of AR, you give your customers the experience of the product by letting them try your product with which you are letting the customers get attached to your product.

Gucci has adopted AR to its app through which it lets the buyers try the sneaker before they but it through the app itself. 

71% of consumers say they would shop more often if they used AR. But what sort of content will help you gain the benefits of AR? 

• Add conversation the content.
• Research about your target’s preferences
• Direct response ads
• Support content

If you have the potential to become completely innovative you can try your hands with AR and create a world of your own!

SAY IT THROUGH MESSAGING APPS

One-to-one marketing will give you an ace in the hole. 3.5 billion people are actively using social media messaging apps for their day-to-day communication. You can widen your reach with the help of these messaging apps!

This will give a personalized experience to the audience and it will help you interact with your target. This interaction can help you know the market in a detailed manner. 

What sort of content can you select?

• Chatbots
• Responsive
• Communicates directly
• Engage your audience

If you are willing to engage your audience and increase your CTR then you should definitely explore messaging apps!

LET THE AUDIENCE HEAR YOUR VOICES

Voice-activated content opens all doors to user-engagement. With Alexa and Google being the big boss of this arena, there are a large number of companies that are developing themselves in this field. 

One example of voice-based strategical success is that of Georgia’s Government that has been launched by digital experience software provider Acquia, that allows the citizens of the Peach state to do tasks like renewing the driver’s license or finding affordable housing by asking Alexa.

Of course, you do not have to blindly follow the herd and set a different budget for voice-activated content. You need to study how the audience engages with your brand, what is their approach, what do they interact? If voice-activated content seems to be a positive approach, just go for it!

What sort of content can be used?

• Podcasts
• User engagement content
• Daily briefings
• Step-by-step content

If you are willing to make your content experience valuable and contextually relevant and are ready to dive in the new technologies, you can opt for such content as well!

SUMMARY:

1into2 is confident about these content marketing trends! These trends, if mixed with the right strategy, will flare up your brand awareness and make you reach to the right audience!