Instagram Story Ads: A useful guide

  • October 31, 2020
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Are you acquainted with Instagram story ads yet? If not then start getting yourself a grip on Instagram Story Ads in order to boost brand awareness, gain more visibility, improve your brand awareness. 

We already know that Instagram is one of the best lead-generation platforms. 

Instagram has 500 million active daily users and 70% of users look up brands on Instagram.

What can be a better option to increase brand awareness and boost brand visibility than this? Need a quick head start towards IG story ads but don’t know anything about it? Well, scroll below to learn everything about IG story ads. 

What is Instagram Story Ad all about?

In layman’s terms, Instagram Story Ads are ads that are most likely to convert. These story ads act as dividers between the stories of Instagram.

It is the easiest way to directly reach to the audience that is not only active but engaging as well. 

Are you thinking about whether will it be suitable for your brand to use IG as a platform to advertise? Look at the who all MUST try Instagram Story ads:

  • Gyms for memberships
  • Rentals
  • Hotels
  • Anyone belonging to the food industry
  • Fashion and Accessories
  • Consumer goods, all types
  • Event Organizers and many more

Specifics you must not ignore

You can choose from any of the three formats for your story ads:

  •  Square (1:1)
  •  Landscape (1.91:1) 
  •  Vertical (4:5)

Basics for Image:

  • 9:16  aspect ratio
  • .jpg or .png
  • Length for 5 seconds

Basics for Video:

  • 1080 x 1920 dimension
  • .mp4 or .mov
  • Length upto 15 seconds

Adopt a few practices like:


Make sure that you create engaging content. You just have 5 seconds and you have to make sure that your engaging content meets with the needs of your audience. Unique content that invokes the sense of missing out is what you need to do!

You can use CTA’s that work like a miracle to such posts. Whether the audience will take up any action or not depends on how creative your post is! By doing so you will increase your customer base by 80%. Look at how this ad created a FOMO

With ads like this, you create a FOMO (Fear Of Missing Out) amongst your audience which will compel them to take the required action. By doing so you bring more audience to your site and tick off your target of generating leads. 

In order to add the touch of authenticity and compel the audience to take any action, you have to put your best foot forward. 

Aesthetics is the new trend

Remember, the ultimate goal of any sort of marketing is to show that you have got the right service that matches the needs of the audience. This is where you will get brand recognition. 

In order to create brand recognition, make sure you decide upon the aesthetics of your brand. The overall vibe of your profile speaks to your audience. 

It will help your brand get a voice for itself and a unique aesthetic is pleasing and appealing to the audience. 

Your images, typography, colours should reflect your brand aesthetics. So, plan out each of these elements in advance and keep them tuned with your brand style and you are good to go!

Add music

Do you know why brands add music to their IG story ads? That’s because 70% of the ads are viewed with the sound on. 

By doing so you engage more audience, keep them focused on your story and there are higher chances of the audience taking actions to your story if your story has music added to it. It won’t just be your goldmine, it will attract the attention of your viewers.

Engagement is the key

Ever wondered why Kitchens use polls for their story ads?

Using Poll, Hashtags to your content can make your content interactive. Not only that, but you can also get more actions for your content. 

This also helps you to know the perspective of the audience. If you are confused about a thing or two you can add Poll, if you want to set a trend you can start by using personalised Hashtags for your brand. 

By doing so, you are having a higher chance of being discovered. You can add up to 10 hashtags on your Instagram story or add one with a Hashtag Sticker. That’s not it! You can even use User-generated content to make your story more authentic and reliable.

You can wisely and creatively use such user-generated content for your Instagram Story Ads. It is a fun and creative way to get engagement to your story ad. 


If you haven’t explored Ads on Instagram stories yet, now is the best time to go for it. Social Media Marketing is an essential part of marketing. Using creative strategies will bring you leads in an easy manner. Start working towards making some distinctive social media strategy right away!

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