How To Get Started With Instagram Shopping? A New eCommerce Trend.
June 13, 2020
Why use an Instagram shopping store?
Our traffic from Instagram has increased by 44% since implementing shopping on Instagram. It’s a clean and simple way to show your product in a lifestyle setting, without affecting the user experience. SAVANNAH BOYSEN, MARKETING MANAGER, TYME
Instagram has 1.5 billion + users out of which about 500 million of them use Instagram daily!. The growth of these numbers is projected to grow at almost double its current pace, making it a valuable place for businesses to flourish.
One of the most prominent benefits of using Instagram for business is – it allows you to know the interests of your consumer so that you can cater to them and grow together as a developed community. Mainly through the use of hashtags and the simplicity of direct communication with the audience, businesses are able to learn more about the intricate preferences of their customers. Having a well-defined target audience not only allows you to generate better sales and leads but also allows you to understand more about how to expand your business and cater to a wider range of people.
The shopping feature of Instagram allows you to turn your feed into a visual catalog of your store. You can showcase lifestyle images of your products being used to give the customers a better idea of how they will be using your product. You can shoot the use of products in a lot of different scenarios and let the aesthetics of visuals entice your viewers.
You also get to experiment with different features that Instagram offers to set up your feed. You can produce video content, images, gifs, a funny text, or a meme – anything that suits the fancy of your creative team! If your product requires extensive tutorials, you can use the IGTV feature or do a ‘live’ video call to converse with your audience and let them know more about you. If the audience relates to you, they will not resist your direct forms of persuasion and would be happy to recommend your products to other friends who they think might be interested.
Instagram has made the experience of shopping very simple and user friendly. They have reduced the length of a customer’s journey so that they can purchase any product within about 2 clicks. To know the prices of a product or to see if it’s available for sale, all the customer needs to do is tap on the image. If the product suits their preference and budget, they can directly press ‘shop now’ to be redirected on your website’s checkout page.
How to set up an Instagram shopping store efficiently?
Setting up an Instagram shopping business account isn’t an option available to all the countries, however, most of the European countries, US, Canada, Australia, Japan, Singapore are allowed to set up this function. You can look up the detailed list of countries from here . If you belong to any of these places, you can choose the option to convert your business account to a ‘shop’. Once your request for that is approved, sync your Instagram profile with Facebook catalogue (if you don’t have a fb catalog of your shop, create it). Instagram shop primarily sells physical goods so selling services isn’t an option. Once your business account is connected to your catalogue, you can submit your account for a review and wait for a few days to get the approval. If your business complies with Instagram’s commerce policies, you shall have no trouble in getting your store approved.
Once you receive a green signal, you can proceed in finishing up the settings of your store, tagging products, uploading images, stories, building your feed, and advertising it through campaigns on Instagram and Facebook. You can feature up-to 1 product in a story, 5 products per post, and 20 products on multi-image posts.
Instagram also offers you detailed insights to help you learn more about the people interacting with your business. Demographic information about their age, gender, and location helps you understand your audience better and curate persuasive content. You also get an analysis of the activity of your posts – which posts perform the best or the worst in terms of growth in followers over time. Needless to say, you also get insights about which products sell the best, it’s reach, impressions, and engagement.
How to make Instagram shopping store more shoppable?
Run an Instagram profile audit. Based upon the time and experience you have, you can run the audit yourself or get an AI-powered one. The audit helps you scrutinize whether you are meeting your business goals or not. You can choose to reach out to us, 1into2 for a Free audit as well. We can help you analyze your goals, aesthetics, branding, consistency of posts, hashtags, followers, and captions to examine the direction in which you are moving forward.
Each element on your page plays an important role in attracting and sustaining a customer. If you are just starting, you can experiment with different strategies to determine what works. To make your profile more appealing, stick to a particular theme. It could be a certain color or a certain object – anything that creates a brand identity and helps you stand out.
It is also important for you to have an effective CTA. Although you will be tagging your products and can probably get by with an aesthetic appeal, a good CTA shall always benefit. When you create paid ads on your product, a CTA would serve to give the push for people to click on it and visit your page.
There are many tips you shall find online but there’s a lot more that we can do for you. It is important that you stay updated with the latest features that Instagram develops and make optimal use of them. We understand that not everyone has the time for everything and therefore, we offer what we do best – generate revenue from your social media accounts. Reach out to know how and what we can do for you!.